RTH Signature Event: State Industrial Products Bi-Annual Sales Conference

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Last month, RTHAV partnered with State Industrial Products for their most recent sales conference. While their headquarters are based out of Cleveland, State Industrial’s products are utilized all over North America, and their sales departments stretch to the far ends of the United States. With such a diverse sales team coming together in one place, and over 100 years worth of business in the books, our team knew they certainly had their work cut out for them with this event.

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Taking place every two years, this 3-day conference consisted of many different seminars and activities for State Industrial employees. The first two days were all business, as guests attended various sales meetings and breakout sessions to continue building up their skillset and sales repertoire. While this may sound like any old company retreat so far, attendees were in awe of the spectacle that awaited them inside the Grand Ballroom of the Cleveland Renaissance Hotel. RTHAV’s skilled lighting designers used several-colored washes to add character to the massive space, which were programmed to move on various cues between presentations and during the awards banquet that took place on the second night of the conference. RTHAV also overtook the stage, equipping it with a gigantic 18′ x 32′ AV Stumpfl projection screen to display various media such as PowerPoint presentations, videos, and more from a Christie Boxer 4K30 projector. A lectern was also centered on the stage for keynote speakers, whose message bellowed through the speaker stacks that hung above and made it nearly impossible for guests to ignore.

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After the closing remarks and final breakout sessions on the 3rd day, it became clear that there was only one thing left to do… Have a good time! As guests filed back into the main room, they were greeted with a wide assortment of giant, classic games like Connect Four, Light Brite, and even a 13′ Foosball Table that allowed for over a dozen players at once! RTHAV also supplied a coinless-claw machine filled with party favors, our signature 4-player Rock Shots Basketball, our virtual SportsZone gaming system and a photo booth with a customized props. The final celebration was capped off with music by our own DJ, Mattitude, mixing live for a vibrant dance floor on our all new Touch Screen DJ System.

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Focused around the theme “Inspire”, it was clear that the message of the conference resonated with State Industrial employees as they headed home that Sunday evening. After a long weekend filled with excitement, fun, and necessary business, the entire State Industrial management team was relieved to know that this imperative conference was truly a great success. That wondrous feeling is surely one of the many reasons that the company chose to work with RTHAV once again after years of continued service. A direct result of our team’s attention to detail, dedication to their work, and their ability to not only get a job done… But get it done well!

Photos courtesy of the Rock The House Photo Archive. Interested in working with RTHAV for your next event? Contact our team of event professionals today to get started!

RTH Signature Event: MOCA Cleveland Art Gala

Each year, the Cleveland Museum of Contemporary Art (MOCA) holds an annual fundraiser in which elite members of Cleveland’s community come together to support the arts. This affair, also known as the MOCA Gala, is a night full of laughter, conversation, and delicious food provided by Marigold Catering. Returning as proud production partners for the past 3 years, it was our distinct pleasure to provide audio, video, lighting services for this year’s MOCA gala!

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As event professionals who know the impact lighting can make on an event, Rock The House aspired to design a clean look associated with the gala’s main theme; “LEAP”. Led by Founder/CEO Matt Radicelli, the RTH team wasted no time designing a sky-like atmosphere, illuminating the normally-white room with light blue accent lighting, dabbled with the occasional cloud or two. Accomplished using uplighting and gobos mounted from overhead support beams, the final look left the white room appearing to have painted walls, with no distinguishable lighting sources viewable from the entrance.

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In addition to lighting, Rock The House also provided audio and video services, allowing key speakers to present with ease, as an overhead projector displayed visuals that may be relevant to any of the presentations throughout the gala. Truly a night to remember, Rock The House would like to thank all guests in attendance who came to show their support, as well as the staff of the Cleveland MOCA, and everyone else who made the event possible.

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Interested in Rock The House’s production services for your next corporate, non-profit, or social event? Contact our team of #EventProfs today to visually stun your guests at your next event!

AAble Rents After Party Gets Rocked

AAble Rents, known for its elaborate tent and event rentals, pulled out all of the stops with a little help from Rock The House, for its unveiling of LOFT1365 in Cleveland.

The AAble After Hours Party showcased a multi-million dollar renovation of AAble Rents headquarters. The event all went down after the WOW Awards, with more than 250 special event industry friends in attendance.

The theme of the night was a Miami nightclub, and that’s exactly what was created. Rock The House brought in 25,000 Watts of sound and provided a stunning and vibrant light show, video projection mapping, a Mirror Photo Booth, SocialCast, and a club-style DJ. You’d have to see it to believe it. Check out the video below!

Guests couldn’t even tell they were in a warehouse once the lights went down and the music started. The rest of the night, guests enjoyed food, including Barrio Tacos, a food truck, drinks, and plenty of music and dancing.

A big shout out to our colleagues and friends who made the night a huge success: L’Nique, DonutLab, David Corey – Photography, Event Source, Superior Speedie Portable Services, Barrio Tacos, and Piccadilly Artisan Creamery!

How To: Keep Your Guests Engaged at Your Next Corporate Event

From audio options to staging selections, planning a corporate event is no easy task for even the most seasoned professional. Obstacles like acoustics, inclement weather, and those ever so frequent technical issues shouldn’t get in the way of wowing your guests and giving your audience the experience they seek when dedicating a day, weekend or week to your event.

With modern event technology and audience participation products, corporate events have the ability to become once-in-a-lifetime experiences for guests.

Here are a few ideas about how to give your next corporate event all you’ve got.

Be Socially Acceptable.

Give your guests a voice of their own with products like SocialCast!

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High Tech Meets Text

Allow guests to interact straight from their SmartPhones with Text Live!

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Set the Scene

Your guests won’t be able to look away when you utilize with show-stopping staging and lighting options!

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A Surprising Photo Op

Your guests can take their selfie-game to a whole new level by incorporating a mirror booth!

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Incorporate Snapchat’s GeoFilters

Give your tech-savvy guests an opportunity to show-off where they are! 

Custom Snapchat Filters

For even more ideas about how to keep your guests engaged at your next corporate event. See what our experts say below:

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Rock The House Helps Unveil the New JACK Thistledown Racino

JACK Thistledown Racino unveiled some fresh additions at its grand opening event at its North Randall location, and Rock The House had the pleasure of producing this corporate event. The night was a great success as JACK showed off its $70 million expansion, including new restaurants (pasta bar anyone?), a sports bar, and even a plant wall.

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From the custom beach balls and mardi gras beads, to the rotating gobos featuring the JACK logo on the ceiling, not a detail was missed at this event.

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Rock The House ensured everyone was greeted at the entrance by aerialists and a piano player, along with special red lighting to go with the Jack’s new color pallet.

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Throughout the night, guests were anxiously excited to try out the photo section, where they had the chance to strike a pose on a bright red couch while trying on an array of props, including hats, sunglasses and champagne bottles. Guests were able to get creative with their friends, family, and co-workers all while being photographed by our friend and photographer, Dale McDonald.

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Dale McDonald Photography

The new additions to the JACK are just the first of many. Rock The House was honored to be a part of showing off the new JACK and all it has to offer to Northeast Ohio. Can’t wait for more to come!

Vendors who helped make this event ROCK:

Jon Blair (piano player)
Jasmine Dragons (Aerialists)
Dale McDonald (Photography)
The Sand Lovers (Sand Castle)

From our team to yours… THANK YOU!

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5 Layout Questions Event Planners Should Ask Their AV Company

Partnering with the right AV company is extremely important. When planning an event, it is important to ask the right questions. Our friends at Socialtables.com have put together five layout questions to ask your AV partner. You can find more great blogs by going directly to their blog site by clicking here.

 

Top 5 Layout Questions An Event Planner

By 

When I first started Endless in high school, we did not own all of our own equipment and I had to work with hundreds of AV companies and over time, I learned there was something massively wrong with the industry. There was lack of customer service in the AV industry. At Endless, we sought to change that, so we formed our own audio visual & event production company. Over the years, we learned what the right questions were and how to make sure we were aligned with the event planners vision to create a successful event. So I’m here to share our deepest darkest secrets on how to make your event AV a success, and what the right questions are to ask your AV company when it comes to the layout of your event.

PS: I always try to explain the super technical terms in a simple manner, but if you want to arm yourself with the technical terms to talk to your next AV company, we created a free production guide infographic which will explain some of the common terms we use every day!

Where is front of house?

Front Of House is defined as the location (sometimes it’s placed on a small stage riser) where the audio, lighting and sometimes video technician have their controls for the event. The best location for this is a place where the technical team can have an optimal view of the entire stage and all of the various elements they are controlling. While each has its advantages and disadvantages, common locations are in the center rear of the room, the center of the room (in the middle of all of the seating/standing), and the middle (not the rear and not the front) but off to either the left or right side. On occasion, your technicians may also place themselves behind the stage.

The reason this question is important is because depending on the amount of AV you have at your event, this may take up significant portion of your footprint. Also depending on what you are looking to accomplish for your event, the location that the AV team has in mind for your event may not work with what you are looking to do. Also, if the AV team is planning on being backstage, and you want them in the rear of the room. There may be added costs by adding more additional cabling such as an audio snake (a simple way of moving lots of cables with one single cable) or a switch to wireless (in the case of lighting primarily). If it works for your event, we recommend putting the front of house off to either side but in the middle of the room because this allows the technicians to see what the audience sees however, doesn’t sacrifice anyone’s view.

If your event does not have lighting, it is very common to see that your AV team requests to be behind the stage because they do not need a front of house. With the advancement of technology, many audio boards can be controlled by an iPad in the hand of a roaming technician, and video can be hidden behind the stage by using preview monitors.

Where are you getting power from?

Often times, a planner doesn’t worry about where power (electricity) is coming from for their event (to be honest a planner shouldn’t have to) but often the AV company might forget about this minor, yet critical, detail until the very last minute. The reason it is important to ask this question is because you may have power needs as well and it’s important to collaborate to see where each of you is going to get that from. Also it’s very important because when working with an event that has substantial power needs, you need to mark on your layout where a power drop (large boxes which are used to convert power) might be placed. If the AV team needs the power placed on stage left, and it was placed on stage right, it might force them to rerun all of the cabling they had planned.

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Where are the cables going to be be run?

Unfortunately, the AV industry hasn’t gotten to the point where EVERYTHING is wireless yet (we’re keeping our fingers crossed) and the industry standard for reliability reasons is that all of the various elements of an event must communicate using wired technology. It’s important to ask the AV company where it plans to run cables for a few reasons including: safety, aesthetics, and your personal preference. The movement of cables can severely affect the layout and what technologies are used.

The first being safety. The industry standard is that whenever a cable is ran across a walkway or a doorway that it will be taped down. However, some venues and planners require stricter cable management requirements. It is best to know this early on. The difference between taping a cable down and running it through an elaborate cable system can add hours of labor time and added costs to your final invoice.

Second being aesthetics. At Endless, we are constantly trying to find new innovative ways to make our setups look cleaner and keep cables hidden. However, some planners are very particular about seeing cables. For example, most AV companies consider backstage a “sacred” place where you can be a bit messier with your cables because only talent and the technicians will see the cables. However, if you’d like back of stage to look super tidy and clean, let your technicians know and they will take the extra effort to make it look clean. Also, some AV companies use cable ramps to cover cables however these tend to be bright yellow to avoid tripping. If you do not like the look of cable ramps, other options need to be discussed.

Last is personal preference. We recognize that everyone has their own personal preference when it comes to cables. For example, we have had planners who do not want any cables running where people are walking, whether it’s protected by tape or cable ramp. This requires the AV team to rethink how it is going to run that cable then and may affect your layout. Another example, if you do not want cables running across a walkway, but there is no way to get the cable there, then you may have to rethink that walkway or if that piece of equipment needs to be placed there.

If you have to run cables over a long distance and you want to save aesthetics, and safety, AV companies can rig (hang) cables across the ceiling however, keep in mind that rigging costs (especially if you aren’t rigging already) may go up for this.

Are the projectors front projection or rear projection?

This may seem like a very simple question but it has a whole host of repercussions based on the decision of you and the AV company. This is one of those questions that you OR your AV company should be asking and there are pros and cons to both. Your AV team should be able to do either rear or front projection and if you have a preference, let your AV team know.

If you are rear projecting, your projections will be placed behind stage. This is great if you are looking to safe footprint in front of the stage. It’s also great if you want to avoid when people walk in front of the screen and have a shadow cast on them. However, the downside is you need “throw distance” (the amount of distance needed to fill the entire screen) and if you don’t have enough room behind stage, then this might not be possible. However, be sure to ask if they have any “short throw” projectors available that need less distance to project though they might be more expensive.

Front projection is obviously the opposite of rear projection. If you front project, you have to keep in mind that you need to place the projector in front of the stage and that may be a location that a seat or table currently occupies. In your layout, the AV company should be placing your projector and screen and calculating it’s exact location. There is a compromise to doing front projection but not taking up foot print, and that is to rig the projector to truss (metal systems used to hang lighting, video, etc) or to the ceiling. Keep in mind though, rigging is not possible in all venues, nor can it be cheap.

What is this all going to look like, really look like?

So your AV company has created this epic list of equipment and verbally explained that it’s everything you’re looking for, and you feel happy, but it feels like something is missing. Then the day of the event shows up, and it’s NOTHING like you expected. The screens are smaller than expected, the stage is too small, and there isn’t enough lighting!

There is a very simple way to avoid this from ever happening to you. Request a 3D computer assisted design (CAD) from your AV company. Most AV companies do not offer this because they take a long time to make, but if you request one, they should be willing to do one because it will make sure everyone is on the same page. A 3D CAD will allow the AV company to transform your list of equipment into a three-dimensional rendering of exactly what the stage, screens, lighting, video and everything will look like. Modern CAD softwares even let you see what it looks like with the lights in different colors and even do fly throughs of the event so you can see what it will be like to be there!

Quick Tip: While the first CAD design can be easy. Try to get it perfect in as little amount of revisions as possible. Sometimes the first CAD may be free, however the 3rd or 4th revision may costs you money (especially if it’s a complete overhaul).

At Endless, we found that many of our clients weren’t on the same page with us as far as what it would like and where things went so we now include 3D CADs and simple layouts for all our events so that we are all on the same page.

Easy GoPro Production Tip For Your Next Cleveland Event

Rock The House AV is always looking for ways to help our Cleveland based clients with tips to make your next Corporate or Non-Profit event a ROCKING success!  Our friends at Wistia.com have put together some tips on getting started with time-lapse videos by simply using your GoPro! Check out Chris Lavigne’s blog below!


Shooting a GoPro Timelapse
by Chris Lavigne on November 18, 2014
Original Blog: http://wistia.com/blog/gopro-timelapse

The GoPro camera makes it easy to get started with timelapses:

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By now, you’ve probably seen your fair share of timelapse videos: cityscapes, epic nature scenes, construction sites. Manipulating time in this fashion is almost always fun to watch, and applying this technique to a scene or event in your workplace is an engaging way to capture office life.

Every GoPro has a timelapse function built in. Shooting a timelapse video can be almost entirely hands-off, but some preparation is necessary to get the best results:

  • Use a tripod and lock pan and tilt so nothing will move.
  • Consider the duration of what you’re shooting and adjust the interval accordingly.
  • Make sure you have a good size SD card and a full battery.

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The timelapse function will leave you with a bunch of JPEG images on your SD card that need to be combined and turned into a video. We made short screencasts that walk you through how to do this in the GoPro Studio App , Adobe Premiere , Final Cut X , and iMovie.

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Rock The House Adds 4 ISES Wow! Awards

Dale McDonald Photography

Dale McDonald Photography

On Friday, April 17th, the who’s who of the local events industry congregated in Columbus, Ohio to celebrate the 4th Annual ISES Ohio WOW! Awards. Cameron Mitchell Premier Events hosted the assembly, and the Ivory Room of Downtown Columbus provided the illustrious setting. Representatives from more than 20 Ohio based event and entertainment groups and corporations were present.

ISES, which stands for the International Special Events Society, has a Cleveland chapter that’s been active since 2008. The 100 plus member organization hosts events throughout the year designed to help companies like Rock The House grow and expand their reach, all while giving back to the special events community.

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Dale McDonald Photography

“Our events have allowed our members to learn more about how to market their business in the 21st century, how to explore green and organic options for more sustainable events, how to accommodate different ethnic and cultural traditions into their events, what trends to watch for in the future, and so much more!”ISESCleveland.com

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Dale McDonald Photography

Also, as with any business, ISES imparts the importance of networking and community outreach. With the multitude of representatives from like minded organizations always in attendance, these events provide a stage for just that. Representing Rock The House was Founder & CEO – Matt Radicelli, COO – Ryan Konikoff, and Executive Assistant to the CEO – Amy Van Duyne.

This year RTH proudly captured four WOW awards, including:

  • 2015 Best Corporate Event with a budget over $150,000
  • 2015 Best Social Event with a budget over $75,000
  • 2015 Best Entertainment Production with a budget between $25,000 – $75,000
  • 2015 Best ISES Event Volunteer Collaboration

2015 ISES WOW Winner

“It was a pleasure to hang out with other members from the ISES Columbus and ISES Cincinnati chapters, and we were proud to bring four awards home for ISES Cleveland!” – Amy Van Duyne of Rock The House

The ISES Event Volunteer Collaboration recognition was bestowed upon Rock The House and some of their associates for an event called ‘A Mammoth Night of Networking.’ Rock The House partnered with the Cleveland Museum of Natural History, Event Source, Solus Lighting and Executive Caterers to make that night a huge success.

Rock The House also expresses a special congratulations to our sister company, Zone Entertainment, who came home with three additional WOW awards!

Over the years Rock The House has impressively collected 13 total ISES Ohio WOW! Awards. With the company rapidly growing, it doesn’t appear they’ll be slowing down anytime soon.

 

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